Jonah Goldberg: A really sharp observation from Beth Moore, about the nature of identity on social media: The whole shebang of social media culture is driven by drawing attention. Warning: whatever builds public identity will invariably be required to sustain it. If we got attention with pain, we’ll need to stay in pain. If we got it by being offended, we’ll need to stay offended… If we got it by appearing fierce, we’ll need to stay fierce. Beautiful? We’ll need to stay beautiful. The best in our field? We’ll need to stay the best. Good luck with all that. If your platform is cause-oriented, that’s one thing but if it’s your personal identity, it’s a trap.
Almost every human being is multifaceted — but apparently “brands” can’t be