Our magazine, Leatherneck, has hit some rough
waters. Fewer people are reading, especially books and publications. In 2015,
only 43% of American read one book in a year! Yes, Americans are spending more
time reading free content on line, but the real killer for reading has been the
growth in the amount of time American pend watching TV. Like other publications, Leatherneck’s circulation
has declined. That means less subscription and ad revenue, which means cutbacks,
which means fewer readers. You can graph out where this plane hits the ground
and we lose our iconic magazine, a loss to all Marines. I have been a subscriber for many years and enjoy the
magazine every month. I urge you to join the MCA&F and thus subscribe, if
you don’t already.
Time for a little Semper Fi! Please pass this to other
Marines.
~Bob
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