Trump Is Doubling Down On A Losing Strategy
By Nate Silver
Excerpt: All presidential candidates face some version of this problem. But most make at least some effort to expand beyond their base and build a majority coalition. Trump hasn’t — and he has his work cut out for him like no nominee in history. Trump’s decision this week to make Stephen Bannon of the combative, anti-establishment website Breitbart News his campaign’s chief executive suggests that he’s moving in the opposite direction.
In January, even as he stood atop Republican primary polls, Trump was exceptionally unpopular with general election voters. At that time, Trump had a 33 percent favorable rating and a 58 percent unfavorable rating with the general electorate. Today? His numbers are even worse. His favorability rating is just 32 percent, according to the HuffPost Pollster aggregate, while his unfavorable rating has risen to 65 percent.